Content Marketing Manager Job Description

 

Title: Content Marketing Manager

 

Job Summary:

We are seeking a talented and experienced Content Marketing Manager to lead our content marketing efforts. The Content Marketing Manager will be responsible for developing and executing content marketing strategies to drive engagement, traffic, and conversions. The ideal candidate should have a proven track record of developing and executing successful content marketing campaigns, excellent writing and editing skills, and be able to work independently and collaboratively.

 

Key Responsibilities:

- Develop and implement content marketing strategies to drive engagement, traffic, and conversions

- Collaborate with other departments and teams to identify content needs and develop content plans

- Write and edit content for a variety of audiences and platforms

- Develop visual content, including graphics, images, and videos

- Manage content distribution channels, including social media, email, and web

- Analyze and report on content performance metrics, including engagement, traffic, and conversions

- Stay up-to-date with best practices in content marketing and digital marketing

- Participate in training and development activities to improve skills and knowledge

- Manage content calendars and ensure that all content is delivered on time and within budget

- Work with external agencies and contractors to execute content marketing campaigns

- Perform other related duties as assigned

 

Qualifications:

- Bachelor's degree in marketing, communications, journalism, or related field

- Minimum of 5 years of experience in content marketing or digital marketing

- Excellent writing and editing skills

- Strong knowledge of digital marketing and social media platforms

- Experience in developing and executing content marketing strategies

- Ability to create visual content, including graphics, images, and videos

- Strong analytical and problem-solving skills

- Strong organizational and time management skills

- Ability to work effectively in a team environment

- Familiarity with web analytics tools

- Willingness to learn and take on new tasks

 

Salary Range:

The salary range for this position is competitive and commensurate with experience and qualifications.