Email Marketing Manager

Job Description

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Email Marketing Manager Job Description

 

Job Title: Email Marketing Manager

 

Location: [Insert location]

 

Reports to: [Insert title]

 

Salary Range: [Insert salary range]

 

Job Summary:

 

We are seeking an experienced Email Marketing Manager to develop and execute email marketing campaigns that drive engagement, retention, and revenue. The Email Marketing Manager will be responsible for developing email strategies, creating and executing email campaigns, analyzing campaign performance, and continuously improving email programs. The ideal candidate has a passion for email marketing and a track record of delivering successful campaigns that drive business results.

 

Responsibilities:

 

- Develop and execute email marketing campaigns, including promotional emails, newsletters, and automated emails

- Collaborate with cross-functional teams, including creative, analytics, and product, to develop and execute email strategies that align with overall business goals and objectives

- Manage email campaigns from start to finish, including email creation, list segmentation, testing, deployment, and analysis

- Analyze email campaign performance and develop insights and recommendations for continuous improvement

- Develop and maintain email marketing calendar and ensure that all campaigns are delivered on time and within budget

- Develop and maintain email marketing best practices and ensure that all campaigns adhere to industry standards and regulations

- Monitor and manage email deliverability and subscriber engagement metrics to maintain a healthy email list

- Stay up-to-date on industry trends and best practices in email marketing to ensure that our email programs remain innovative and effective

- Manage relationships with email service providers and other email marketing vendors

- Manage email marketing team members and provide guidance and coaching to ensure that team members are meeting performance expectations

 

Requirements:

 

- Bachelor's degree in marketing, business, or a related field

- 3+ years of experience in email marketing or a related field

- Strong understanding of email marketing best practices, including list segmentation, email design, testing, and deliverability

- Experience with email marketing platforms, such as Mailchimp, Hubspot, or Klaviyo

- Strong analytical and strategic thinking skills, with the ability to translate data insights into actionable strategies and initiatives

- Demonstrated ability to manage multiple email campaigns simultaneously and deliver high-quality work on time and within budget

- Excellent communication and interpersonal skills, with the ability to build relationships and influence cross-functional teams

- Understanding of HTML and CSS coding for email design

- Strong organizational and time-management skills

 

If you are a results-driven email marketing manager with a track record of delivering successful email campaigns that drive engagement, retention, and revenue, we encourage you to apply for this exciting opportunity.