Media Director Job Description

 

Job Title: Media Director

 

Location: [Insert location]

 

Reports to: Chief Marketing Officer

 

Job Summary:

 

We are seeking a strategic and experienced Media Director to lead our media planning and buying efforts across various channels, including digital, print, and broadcast. The ideal candidate has a strong understanding of media landscape and trends, as well as excellent leadership, communication, and negotiation skills. This is a great opportunity for someone looking to make a significant impact in a fast-paced and dynamic marketing environment.

 

Responsibilities:

 

- Develop and implement media strategies that align with overall marketing objectives and drive business growth

- Manage and lead a team of media planners and buyers, and provide guidance and mentorship to help them achieve their goals

- Oversee media budgets and ensure efficient and effective use of funds

- Negotiate media rates, placements, and schedules with vendors and partners, and manage media contracts and agreements

- Monitor and analyze campaign performance metrics, such as reach, frequency, and ROI, and optimize media plans and buying strategies accordingly

- Stay up-to-date with industry trends and emerging media technologies, and continually identify opportunities for growth and improvement

- Work closely with creative teams to develop ad creative and assets that align with media plans and objectives

- Build and maintain strong relationships with media vendors and partners, and ensure compliance with legal and ethical standards

- Provide regular reports to the Chief Marketing Officer and other stakeholders on media planning and buying activities and performance

 

Requirements:

 

- Bachelor's degree in marketing, communications, or a related field; MBA or other relevant advanced degree is preferred

- 7-10 years of experience in media planning and buying, with a proven track record of developing and implementing successful media strategies and campaigns

- Strong leadership and management skills, with the ability to inspire and motivate a team of media professionals

- Excellent communication and negotiation skills, with the ability to build and maintain strong relationships with media vendors and partners

- Strong analytical skills, with the ability to interpret and optimize campaign performance metrics

- Familiarity with media planning and buying tools and platforms, such as Nielsen, ComScore, and AdWords

- Ability to work effectively in a fast-paced and dynamic environment, and to manage multiple projects simultaneously

- Proficiency in Microsoft Excel and PowerPoint

 

If you are a strategic and experienced media professional with a passion for driving business growth through effective media planning and buying, we encourage you to apply for this exciting opportunity.