PPC (Pay Per Click) Manager

Job Description

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PPC (Pay Per Click) Manager Job Description

 

Job Title: PPC (Pay Per Click) Manager

 

Location: [Insert location]

 

Reports to: Director of Digital Marketing

 

Job Summary:

 

We are seeking a highly analytical and results-driven PPC Manager to join our digital marketing team. The PPC Manager will be responsible for developing, implementing, and managing pay-per-click campaigns across various channels, including search, display, and social media. The ideal candidate has a strong understanding of PPC best practices and a track record of driving measurable results through effective campaign management and optimization.

 

Responsibilities:

 

- Develop and implement PPC campaigns across various channels, including search, display, and social media, in accordance with overall digital marketing objectives

- Conduct keyword research and analysis to identify high-value targets, and develop ad copy and creative that aligns with target audience and campaign goals

- Manage and optimize campaign budgets, bids, and targeting to ensure maximum ROI and performance

- Conduct ongoing analysis of campaign performance metrics, including click-through rates, conversion rates, and cost-per-acquisition, and use insights to continually improve campaign performance

- Stay up-to-date with industry trends and best practices, and continually identify opportunities for growth and improvement

- Collaborate with other digital marketing team members, including content writers and social media managers, to align PPC campaigns with overall marketing strategy

- Provide regular reports to the Director of Digital Marketing and other stakeholders on PPC campaign performance and optimization efforts

 

Requirements:

 

- Bachelor's degree in marketing, advertising, or a related field

- 3-5 years of experience in PPC campaign management, with a proven track record of driving measurable results

- Strong analytical skills, with the ability to interpret and optimize campaign performance metrics

- Experience with PPC platforms such as Google Ads, Bing Ads, and Facebook Ads Manager

- Excellent communication skills, with the ability to collaborate effectively with other team members and stakeholders

- Strong attention to detail and the ability to manage multiple projects simultaneously

- Familiarity with landing page design and optimization best practices

- Google Ads and Bing Ads certification is a plus

 

If you are a highly analytical and results-driven PPC professional with a passion for driving business growth through effective campaign management, we encourage you to apply for this exciting opportunity.