Product Marketing Manager Job Description

 

Position: Product Marketing Manager

 

Location: [Insert location]

 

Summary:

 

We are seeking a highly skilled and motivated Product Marketing Manager to join our team. As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies for our products. You will collaborate with cross-functional teams to drive product awareness, generate leads, and increase revenue. The ideal candidate is a strategic thinker with excellent communication skills and a passion for technology and innovation.

 

Responsibilities:

 

- Develop and implement marketing strategies to drive product awareness, generate leads, and increase revenue

- Collaborate with product management, sales, and other cross-functional teams to develop and execute go-to-market plans for new products and features

- Conduct market research and competitive analysis to inform product positioning and messaging

- Develop product positioning and messaging that differentiates our products in the market

- Create and deliver compelling product presentations and demos to customers, partners, and internal stakeholders

- Develop product collateral, including sales enablement materials, case studies, and whitepapers

- Work with demand generation and digital marketing teams to develop and execute campaigns that drive product adoption and revenue growth

- Monitor and report on product performance and customer feedback, and make recommendations for product enhancements and new features

- Stay up-to-date on industry trends, competitive landscape, and emerging technologies to inform product development and marketing strategies

 

Requirements:

 

- Bachelor's degree in marketing, business, or a related field

- 5+ years of product marketing experience, preferably in the technology industry

- Experience developing and executing go-to-market plans for new products and features

- Strong analytical and strategic thinking skills

- Excellent communication and presentation skills, with the ability to effectively communicate complex concepts to a variety of audiences

- Proven track record of developing compelling product positioning and messaging

- Experience creating sales enablement materials, including presentations, case studies, and whitepapers

- Ability to work collaboratively with cross-functional teams

- Knowledge of demand generation and digital marketing strategies and tactics

- Strong project management skills and the ability to prioritize and manage multiple projects simultaneously

 

If you are a highly motivated and results-driven individual with a passion for technology and innovation, we encourage you to apply for this exciting opportunity.