Search Engine Marketing (Sem) Specialist

Job Description

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Search Engine Marketing (SEM) Specialist Job Description


Job Title: Search Engine Marketing (SEM) Specialist


Job Type: Full-Time


Location: [Insert location]


Job Summary:


We are seeking a skilled Search Engine Marketing (SEM) Specialist to manage and optimize our online advertising campaigns on search engines. The ideal candidate will be responsible for developing, executing and optimizing online campaigns to increase website traffic, generate leads and maximize ROI. You should have experience with pay-per-click (PPC) campaigns and an in-depth understanding of search engine algorithms.


Key Responsibilities:


- Develop and execute SEM campaigns to drive website traffic, generate leads and increase conversion rates

- Perform keyword research to identify relevant keywords and optimize ad copy and landing pages for maximum ROI

- Monitor and analyze campaign performance, providing regular reports to management and suggesting strategies for improvement

- Conduct A/B testing and other experiments to optimize campaign performance

- Stay up-to-date with industry trends, search engine algorithms and best practices in SEM

- Collaborate with the marketing team to develop landing pages, ad copy and other assets for online campaigns

- Manage budgets and ensure campaigns are delivered on time and within budget

- Stay up-to-date with the latest SEM tools and technologies




- Proven experience as an SEM Specialist or in a similar role

- Strong knowledge of pay-per-click (PPC) campaigns and optimization techniques

- In-depth understanding of search engine algorithms and ranking factors

- Experience with SEM tools such as Google Ads, Bing Ads, and Google Analytics

- Strong analytical and data-driven thinking skills

- Excellent written and verbal communication skills

- Ability to work independently and manage multiple projects simultaneously

- Bachelor's degree in Marketing, Communications or related field


If you have a passion for digital marketing and are experienced in SEM, we would love to have you on our team as an SEM Specialist. Apply now to join our dynamic and growing company.