Work Location: East

Job Responsibilities:

1. Strategy Development and Implementation:

Develop, implement, and track comprehensive marketing strategies to promote company services.
Develop marketing strategies with overall business objectives.
Identify market trends and competitor activity to inform marketing decisions.
Analyze customer feedback and industry data to continuously improve marketing campaigns.

2. Campaign Management:

Design, plan, and manage multi-channel marketing campaigns (digital, print, events, etc.).
Oversee and execute marketing initiatives, ensuring they are on brand and meet business goals.
Monitor the effectiveness of campaigns through analytics and performance metrics.
Coordinate with the creative team to develop content for campaigns, including advertisements, social media posts, and email marketing.

3. Digital Marketing:

Manage digital marketing efforts including social media, SEO, SEM, email marketing, and PPC advertising.
Optimize digital channels for maximum performance, targeting the right audience segments.
Utilize marketing automation tools and CRM systems to improve customer engagement and retention.

4. Brand Management:

Ensure brand consistency across all marketing materials and communications.
Maintain and strengthen the brand's image, positioning, and message.
Work with design teams to create visually appealing and impactful marketing collateral.

5. Budgeting and Reporting:

6. Public Relations:

Build and maintain relationships with media contacts and industry influencers.
Market Research and Consumer Insights:
Conduct market research to identify new business opportunities and consumer trends.
Analyze data from surveys, focus groups, and other research methods to understand consumer needs.
Use insights to refine marketing strategies and create targeted campaigns.

Qualifications and Skills:

Diploma / Bachelor’s degree in Marketing, Business, Communications, or a related field
Minimum of 3-5 years of experience in marketing
Strong understanding of digital marketing platforms (SEO, SEM, social media, email marketing, etc.).
Experience with marketing automation tools and CRM systems (e.g., HubSpot, Salesforce).
Excellent communication and interpersonal skills.
Ability to analyze data and derive actionable insights.
Strong project management and organizational skills.
Creative thinking with attention to detail.

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